A Special Report from The Pujals Team, Coldwell Banker Brokers of the Valley
If you want to sell your home fast, home staging is vital. Think of home staging as a marketing technique that makes your home appeal to the highest number of potential buyers. The goal is to highlight your home’s strengths, minimize its weaknesses, and enable people to picture themselves living there.
But is home staging really worth the time, effort, and money? Yes! According to the National Association of Realtors (NAR), for every $100 invested in staging, the potential return is $400. Additionally, the NAR study cites that good home staging can increase a home’s selling price by up to 15%.
Of course, to realize a return like that you need to stage your home correctly. Following are some key home staging tips that will yield big rewards.
7 Tips for Successful Home Staging
1. Pack away personal items. Get a jump start on packing and remove all the family photos or other highly personal things, like your collection of rooster statues or your kids’ clay handprints. In addition, remove any décor that can be divisive or even offensive to others, such as religious or political pictures or statues. Remember that even something as common as a taxidermy collection can turn off potential buyers.
2. Remove the clutter. Pack up the clutter and knick-knacks, keeping only a few key items to decorate shelves. For example, if your bookshelves are jam-packed with books and other collections, even though they may be academic-oriented or non-offensive in any way, get it out of sight. For many potential buyers, clutter is distracting and makes your home look dingy. You want your buyers to focus on the space and not what they perceive as clutter.
3. Make it neutral. Even though you may love bold or bright colors on the walls, buyers prefer to see spaces that are light, airy, and neutral. If your walls are painted colors like crimson red or eggplant purple, repaint them to a neutral light color, even if you think it’s boring. Living with boring walls for a few weeks will pay off big later.
4. Clean everything … and we mean everything! Scrub the counters, cabinets, floors, baseboards, windowsills, and walls. Polish all the chrome fixtures and hardware, dust ceiling fans, and replace burned-out light bulbs. In the kitchen, scrub or replace the stove drip pans. Clean inside the stove, dishwasher, and refrigerator. Organize the closets. In other words, make your entire home sparkle like it never has before. A thorough cleaning will make any house more appealing to buyers.
5. Rearrange your furniture. A staged home isn’t always the most livable one. Remember, the goal is to showcase your space, not to show potential buyers how you live. Therefore, you will often need to rearrange furniture from how you normally use a room. Here are some tips for the most important rooms.
- Living Room – Arrange the living room furniture so it forms a conversation area. Usually a sofa, couple of chairs, and coffee table are all you need. If your furniture is old, outdated, or worn, and if new furniture isn’t an option right now, buy some matching throw pillows for the seating pieces to bring the room together.
- Bedroom – Keep the bedrooms relaxing and inviting. Remove any furniture items that are not traditional bedroom pieces. For example, if you have a desk or bookshelf in your bedroom, remove it. Having additional pieces of furniture that are not traditional bedroom furniture sends the message that there aren’t enough rooms in the house to accommodate everything. Don’t have your bedroom furniture depict a work area or storage area.
- Kitchen – Clear your countertops. When your countertops are cluttered, your kitchen looks smaller than it really is. Therefore, have no more than two countertop appliances out. Also remove canisters, dishracks, and other knick-knacks. If your kitchen is very small, consider removing all countertop appliances. If you’re still living in the home, this can make cooking inconvenient, but remember that it’s temporary.
- Dining Room – Unless your dining space is unusually large, stick with a table and 4 chairs. Push the chairs in to allow for maximum space around the table. Having too many dining chairs will make a room look over-crowded. If you have a hutch or china cabinet, declutter it like you would any other shelf area in the home. Finally, set the table with your nice dinnerware, silverware, glassware, and cloth napkins. Set it as you would for an elegant dinner, not a typical family meal.
- Other rooms – Make sure each additional room is staged so that it depicts only one purpose. For example, if you have a den, make it look like a den. Don’t make it also house your exercise equipment, children’s playthings, and drum set. Too much going on in one space will overwhelm your buyers and make them feel that the home is too small for their needs.
6. Show off your windows. Don’t hide your windows behind heavy drapes or drawn blinds. Make sure the windows are clean and unobstructed so the natural light shines in. Buyers prefer spaces that have lots of natural light, as it makes a home feel open and inviting.
7. Stage the outside too. The exterior of your home is the first and last thing potential buyers will see. That’s why you need to pay attention to your home’s curb appeal.
- If your front porch is overcrowded with potted plants and furniture, thin it out. Show off the space with a simple seating area and one or two plants. The same goes for your front yard. Remove lawn décor, kids’ toys, and anything else that detracts from the house itself.
- Next, add some color. Bright colors attract the eye. So plant some colorful flowers around the mailbox or near the entry. If you don’t have a green thumb, consider painting the front door a vibrant red, blue, or other color that compliments your house.
- Finally, power wash the walkway. Give the path leading to your home a bath. This will make your home feel inviting and clean.
Home Staging Pays Off
Proper staging makes your house look bigger, brighter, cleaner, and warmer. It also makes home buyers want to buy it. Therefore, take the time to stage your home before you list it. The more time and effort you put into it, the quicker your home will sell.
Let us help you sell your home for top dollar. When you’re ready to make your move, contact us 707.249.0518 or firstname.lastname@example.org.